Catalyst AI

MARKETING + MORE

THE SMART MARKETPLACE FOR media professionals & emerging talent to make great work quicker, better And cheaper. +BY INVITATION ONLY+

SPORTS MARKETING

TERRENCE BURNS

SPORTS MARKETING. BRANDINg. EAST COAST UsA

A leading expert in Olympic & sports branding, with decades of experience in sponsorship strategy, Olympic and FIFA World Cup bidding. He is a published author and university adjunct. Began his career managing Delta Air Lines’ sponsorship of the 1996 Atlanta Games before serving as SVP of Marketing at the IOC’s agency, Meridian Management. Burns has shaped five winning Olympic bids (Beijing 2008, Vancouver 2010, Sochi 2014, Pyeongchang 2018 and LA 2028). He is skilled at creating new Olympic sponsorship categories, negotiating sponsorship rights agreements, and developing sponsorship activation plans.

Jeff Husvar

SPORTS MARKETING, DISTRIBUTION, AND BRANDING

A veteran sports executive with decades of experience at the intersection of media and technology. Jeff has held executive roles CBS Sports, FOX Sports and the Lagardere Sports agency. A digital-first executive with programming, product development, marketing, distribution and sponsorship experience. As the Managing Director and Founder of his own boutique marketing agency, Jeff and his team work with many of the top brands and personalities in the industry. Jeff prides himself on the quality of his relationships with all the professional leagues, distributors, streamers and agencies.

LUXURY BRANDS

MARIE TOLUM

Luxury marketing, AI EXPERT. UK & FRANCE

A seasoned expert in Marketing & Communication with over 15 years of experience transforming world-leading luxury, fashion, and lifestyle brands. Marie has held key roles at prestigious retail and fashion institutions, including Harrods, Galeries Lafayette, Mulberry, and Bicester Village, specializing in building desire and relevance to drive commercial success. Her expertise includes implementing global brand repositioning strategies and high-speed, data-driven multi-channel marketing campaigns to boost profitability. A strong technical background, including a focus on AI at Oxford University, ensures the fast-paced integration of the latest Digital and Generative AI techniques to maximize the pace, productivity, and ROI of marketing initiatives.

TANYA GILL

FASHION DESIGNER, STYLIST, TV PRODUCER

Award-winning stylist and costume designer renowned for creating unforgettable red-carpet looks for A-list actresses, including Kate Winslet, Hilary Swank, and Jane Fonda. A former Jean Paul Gaultier protégé, she brings a European sensibility and over two decades of experience styling major celebrity covers for Vanity Fair, Harper’s Bazaar, and Elle. Lately, she is equally recognized as a successful creator of fashion TV and web series.

MARKETING & ADVERTISING

Neil HaRdwick

Digital Marketing, Media, advertising. UK, EU & ASIA

International CEO and expert in organization change management with over 40 years of industry experience. His extensive career includes significant CEO and senior leadership roles across the media and creative industries, notably as CEO for the WPP JV across Russia and CIS markets, CEO for GroupM in Vietnam and for GroupM in Poland along with other CEO roles for GroupM MENA region and Publicis Greater China. He has managed agencies in the UK, Central Europe, Hungary, and Greater China, including CEO positions for Saatchi & Saatchi in Budapest and Taiwan.

Matthew Maxwell

advertising

Award-winning stylist and costume designer renowned for creating unforgettable red-carpet looks for A-list actresses, including Kate Winslet, Hilary Swank, and Jane Fonda. A former Jean Paul Gaultier protégé, she brings a European sensibility and over two decades of experience styling major celebrity covers for Vanity Fair, Harper’s Bazaar, and Elle. Lately, she is equally recognized as a successful creator of fashion TV and web series.

RANDY GREENBERG

MARKETING. Producer, features, US. Los Angeles based.

Randy Greenberg is an entertainment entrepreneur, executive producer and senior entertainment and media industry executive with an emphasis on C-suite, business affairs, marketing and distribution business, as well as product strategy and operations. Over the past 30 years, Greenberg has been involved in the green-lighting, marketing and distribution of 200+ films, and his strategies have produced over $5 billion in theatrical box office.

rupert wainwright

ADVERTISING, Director, producer

Award winning director of hit features, premium television, Olympic & World Cup commercials and Grammy winning music videos. Shot for dozens of Fortune 500 companies, most Hollywood studios and networks and has worked with everybody from J Lo to Michael Jackson, from the Michael Jordan to the Worm. Won Best Tourism Film of the Year. Won two Grand Effies for most effective advetising of the year, one for Reebok. Two of his films opened #1 in the US (Stigmata, The Fog.) His David Bowie‘s Heroes Ukraine music video raised over $31 million for medical supplies for front line Ukrainian troops. Los Angeles / London / The Cloud.

LIVE EVENTS

susannah d’arcy

Events, advertising

Producer of prestigious live events, television series, and films. An experienced executive capable of supervising the sale and distribution of independent films domestically and internationally. Collaborated with directors David Fincher, Rupert Wainwright, Nigel Dick and Steven Spielberg on projects and productions ranging from independent films, television, advertising campaigns, brand strategies and professional sports events and activities. Works closely with large corporate sponsors and has had success partnering them in the marketing and advertising strategies of projects she produces. A member of the Producers Guild of America and recently was appointed by the organization’s Board to Chairwoman of the Guild’s prestigious Live Events.

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